The best way to get the most points is to answer the question presented by writing in the designated format: memo to client, memo to colleague, memo to file, pleading, short essay, etc. While you may get lucky with a generous professor who values a data-dump, don't expect to get points for questions that your professor didn't ask.
Read the instructions.
Read the instructions carefully.
Read the instructions three times.
Answer the questions.
Follow the directions to the letter.
Susan Gainen will present 2nd, 3rd or 4th Careers: Concrete Steps for a Life Changing Process at the 2013 Wisconsin Careers Conference (a program for undergraduates and graduate students), and Alternative Careers at the 2012 NALP Annual Educational Conference. Her creativity workshop, Watching Paint Dry Can Be Fun, is for all ages.